From "I" to "We": Submit your silent movie on servant leadership and win!

Are you the hero of your own journey? Or are you a servant-leader who empowers others? Submit your silent movie around servant leadership and win fame and award money for your social enterprise.


All of us start out in this world as individual contributors. In our early years we are measured by our grades, test scores, and solo accomplishments. As we enter the world of work, many of us envision ourselves in the hero’s image who can change the world.

As we take on leadership responsibilities, our orientation must change. We call this journey the “I to We” transformation, because it requires that you shift your focus from your success to the success of others.

Robert Greenleaf, father of servant leadership, described servant leaders in 1970: "A servant-leader focuses primarily on the growth and well-being of people and the communities to which they belong. The servant-leader shares power, puts the needs of others first, and helps people develop and perform." Learn more about servant leadership in the following article by Bill George and Andrew McLean.


All our social enterprises are invited to participate in the competition. A mixture of online and jury voting will result in the best movies winning prize money to solve the challenge presented in the video. The application deadline is October 3, 2021.


What kind of challenges are we looking for?

We are looking for silent movies portraying servant leadership in your community. The movies may show from little gestures of kindness to whole stories on how you build the success of others. It is up to you to decide on how you tell a compelling story.

Why does it have to be a silent movie? A silent movie is understood by everyone. You don´t have to speak a certain language to understand it. At the same time, it is fun to watch! Do you remember the Charlie Chaplin movies? Watch this video to learn how to make such a movie.


What can you win?

First and foremost, fame! We will showcase your video on all our social media channels and you can use it as well to advertise for the vision of your social enterprise. In addition, EUR 1200 will be distributed among makers of the best videos.


Who can participate?

All social enterprises created with BOOKBRIDGE are invited to participate. Extra credits are given to those videos whose making involves a large number of people from the social enterprise as well as the challenge you are portraying.

How do we nominate the best movies?

The nomination process involves four steps:

  1. Upload your movie by October 3 complying with the following criteria:

  2. The movie is a silent movie. This means no sound!

  3. The length is between 1 minute and 3 minutes maximum.

  4. The movie portrays a challenge in your community and can be watched by people of all ages.

  5. The movie is in a standard format like MPG or MP4.

  6. No background music at all

  7. No subtitles

  8. Online voting by everyone between October 6 and October 13, 2021 We will show all movies in this blog post and we invite you to share the link so that people can watch your video. The video with the most watches receives 6 points, followed by the next one with 5 points up to the 1 point for the 6th most watched video.

  9. Voting by jury on October 18, 2021 A jury composed out of 2 members from BOOKBRIDGE and 2 members from Mildenberger Verlag will distribute another 6 points based on the impact of the project on the community (3 points), the creativity (2 points) and the number of people involved in making it (1 point).

  10. Celebration of the winners on November 5, 2021 We will celebrate the winner of the silent movie competition in an online show on Friday, November 5 at 11 AM CET. All participants are invited and the winners will be shown and recognized by the jury members.

How will the movies be used after having been submitted? We will publish all movies on our website in a blog post. In addition, we may share and feature them in social media posts on Facebook, Instagram and LinkedIn. Finally, our partner Mildenberger Verlag may offer the videos to school classes as a basis for discussion about challenges in communities around the world.


Do you have any further questions? If you have any further questions on this competition, please contact Sujitha at sujitha [at] bookbridge.org .