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Social entrepreneurship is not just about business, it's also a lifestyle.

Ricky lives in Athlone, Cape Town in South Africa and believes that social entrepreneurship is not just about business. It’s also a lifestyle. He thinks that choosing to be a social entrepreneur is also about deciding on the type of person you want to be. In general, social entrepreneurs are not querulous. Ricky thinks that there are too many people in this world who constantly complain about the things they don't like but do nothing to change them. They expect the government to solve all their problems. Ricky believes that social entrepreneurs are strong enough to tackle this reality and start changing their communities´ fate using their own hands and minds. As Shakespeare would say, “the fault, dear Brutus, is not in our stars.” This is Ricky’s impact story.

Ricky in one of his veggie garden initiatives.

Ricky, why would you decide to apply as a social entrepreneur for the program?

I applied for the program because I saw an opportunity to make a difference in our communities and make a living while doing so. I wanted to address food insecurity, social, environmental, and economic issues within our communities and create a business model to end hunger and poverty. Over the past two years, during lockdown, I gained skills in helping to teach urban farmers and guiding communities to grow their own food in the comfort of their homes, schools and communities. These are skills I want to put to good use.

What is your vision?

My purpose, first of all, is to make sure that the enterprise is sustainable and to inspire others by being a positive role model, a leader and a game-changer. I also aim to generate profit and create change for the benefit of the general public as well as provide jobs, professional services and skills training.

What challenges would you like to tackle in your community?

Food insecurity, social, environmental and economic issues within our communities and focus on the ability to increase social capital and civic engagement in low and middle-income communities.

Where do you see yourself and your social enterprise in one year?

Firstly, I will definitely have implemented the knowledge gained. The enterprise will be fully operational with one or two staff members. Secondly, I know I will continue in the agricultural sector as this is an issue that I’m very passionate about and I will continue to work in it to scale the business.

Are you passionate about social impact? Are you willing to step out of your comfort? Do you believe in leading others effectively? If you are a motivated professional, with solid spoken English and at least three years of work experience, join our next action-learning program here.

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